Beach bags usually look like beach bags for one month of the year. The VINGA RPET Sortino avoids that by using the same melange fabric and PU details as the rest of the Sortino line, giving it a shape that carries just as well to a gym, market or office as to the sand.

At 45 x 15 x 35 cm it takes towels, sun cream, a book and a change of clothes without strain, and the double handles sit comfortably on the shoulder when the bag is full. The fabric is produced from 50 percent recycled polyester made from recycled PET bottles, and the PU trims give the edges structure so the bag keeps its shape rather than collapsing. It comes in black, blue and grey.

This is a summer campaign item with an unusually long life. Travel agencies, hotels, spas and swim clubs use it as a customer gift, HR teams put it into seasonal employee packs, and marketing teams choose it for pool and beach activations, sailing regattas and festival hospitality where a branded bag is carried in public for hours. It also serves as a presentation bag for a larger gift set of towel, bottle and sunscreen.

The flat front panel takes a large logo, so brand visibility is high in exactly the settings where the bag is used. MerchRepublic handles artwork, colour mix, bulk production and delivery to any European Union address.