A pocket at one short end is what separates this Vinga beach towel from every other towel on a sun lounger. Slide the pocket over the top of the lounge chair and the towel stays where you put it, instead of sliding off every time someone stands up.

The towel measures 160 x 80 cm and is made in India from 100 percent organically grown cotton at 450 g per square metre. That thickness is what gives it the dense, absorbent feel of a hotel towel rather than the thin drape of a promotional giveaway, and it is heavy enough not to blow around in wind on a beach or a boat.

It belongs in summer campaigns and hospitality gifting: hotel and resort guest gifts, poolside and marina promotions, sailing and golf events, and staff summer rewards. Travel and leisure brands get natural placement from it, and it also works as a seasonal client gift where the alternative would be another bottle of wine.

Cotton terry takes embroidery cleanly, and a woven or embroidered logo on the pocket panel stays visible when the towel is in use on a lounger. Blue is the current colourway. MerchRepublic sets up the branding, confirms it on a sample if you want to check thread colour against your palette, and produces the run at your quantity with bulk delivery across the EU.