The roll-top closure earned its reputation on dry bags, and it does the same job here for cold. The top of the VINGA Baltimore folds over and rolls down to close securely, which keeps chilled air inside better than an open zip line, and the PEVA lining holds that temperature for longer.

The shape is tall and upright at 24 by 24 by 58 cm, so it stands in a car boot or beside a desk instead of sprawling. A deep outer pocket takes the items you need without opening the main compartment, and a shoulder strap makes it comfortable to carry when full. The fabric is a polyester and RPET blend containing 23 percent RCS certified recycled polyester by total product weight, certified across the whole supply chain.

The backpack styling means it can be given to people who would never ask for a cooler bag. It suits summer employee gifts, festival and sports sponsorship activations, and food, drink and grocery brands that want their logo on a product tied to their category. Outdoor and cycling audiences take to it quickly, and it works as a customer loyalty reward in retail programmes running through the warm months.

The large front panel gives room for embroidery or print at a size that stays legible in photographs. MerchRepublic produces branded volumes in black, navy, grey and green, and delivers across the EU on a schedule matched to your campaign dates.