A hammam towel replaces several things at once. This Ukiyo Yumiko piece measures 100 by 180 centimetres, dries quickly, resists sand and absorbs far more than its weight suggests, which is why it works as a beach towel, a picnic or baby blanket, a yoga or gym towel and even a table cloth.

The thin weave is the point. It folds down small enough to disappear into a beach bag or a suitcase and can be slung over a shoulder without bulk. The fabric contains 12 percent recycled cotton and feels soft and silky against the skin. An AWARE tracer embedded in the material validates the genuine recycled cotton content, each towel saves 597.8 litres of water, and 2 percent of proceeds from every Impact product sold is donated to Water.org. It is made in Portugal and certified to OEKO-TEX STANDARD 100, and it comes in black, blue, grey and green.

Summer campaigns are the obvious home for it: employee gifts before the holiday season, hotel and resort guest sets, spa and wellness studio retail, sailing and watersports sponsorships and travel agency loyalty rewards. Gyms and yoga studios use hammam towels as membership gifts, and the flat, light packing format makes it a strong incentive item for consumer promotions that ship by post.

MerchRepublic embroiders or prints your logo onto the flat weave, supplies mixed colour bulk orders and delivers throughout the European Union.