A cooler bag with a jute outer and a zipped main compartment, measuring 21 by 23 cm with a 16 cm depth. Jute changes the character of a cooler bag entirely: instead of the usual laminated plastic look, the outside is a coarse natural fibre, while the insulated lining does the thermal work.

The size holds a lunch and a drink or a few chilled items from a shop, and the zip closure keeps cold air in far better than a fold-over flap. Jute is stiff enough that the bag stands on its own, and it is a fast-growing renewable fibre, which is the reason it appears in eco-focused ranges.

It fits food and drink brands, organic and farm shops, delis and wine merchants who need a chilled carrier that matches a natural brand image. It is also used for summer employee gifts, picnic and outdoor event kits, and as a customer carrier at markets. Wellbeing programmes encouraging home-prepared lunches order it as a practical daily item.

The front panel takes a printed logo, with natural jute giving strong contrast to dark ink. MerchRepublic brands, packs and ships in bulk across the EU.